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Vért. . .

. . . is an exclusive door into the world of fresh and handmade cosmetics manufacturing, where the words "fresh" and "handmade" come to life.

A melange of everyday stories that combines the purity of tradition with the effectiveness of contemporary practices.

The Fresh Experience

Freshest, finest, and all natural ingredients, define Vert. We place utmost importance on the quality and performance of every ingredient and thus carefully source the best of them, from all around the world. It’s the purity and wholesome vitality of our freshly picked fruits and vegetables, therapeutic leaves, rich herbs, exotic roots, full-flavoured spices, and divine oils that make each of our products so special and indulgent. When you choose to buy any of our products, you feel the richness of its ingredients, in its most naked and unprocessed form. Because, fresh is all about what goes into the making.

The Handmade Experience

We love the bareness of fresh ingredients and thus went an extra-mile to handcraft each of our products to transform the fresh experience into an extraordinary beauty saga. Each handmade product is sheer artistry that boasts of its detailing and precision and comes with a promise of complete truth. The truth with which each ingredient is hand cut, hand poured, and hand wrapped in small batches, in a particular sequence, at a specific interval and at a determined temperature to create nothing less than phenomenal.

The Ethical Process

We are committed to reducing and eliminating that impact through each stage of our manufacturing process. Right from sourcing the fresh, safe, and bio-degradable ingredients from our partners from all around the world, who implement and follow ethical production practices to making the conscious decision of developing and crafting our products in-house to minimize environmental damage. Our ingredients being fresh, natural, and vegetarian do not release toxic fumes and emissions, making the complete manufacturing process smoke-free. Use of authentic handmade tools, time-honoured methods and practices, helps in reducing greenhouse gases and using resources more efficiently.

Responsible Packaging

Our Containers: The glass jars, bottles, and lids have been specifically designed to be bio-degradable, reusable, and recyclable to make the planet happy and a safe place to live in. Our Labels: We have consciously chosen to use paper labels that are simple and minimal to reduce environmental waste. These specially designed paper labels are sourced from Italy and are completely hydrophilic.

Cruelty-free Beauty

We take great pride in not testing our products on animals and by showing it to the world that it is possible to manufacture high-quality beauty and skin care products that adhere to the legal safety requirements, without ever harming and testing them on animals. Adding to this, we are strictly against using any ingredients that are derived from animals. Our products DO NOT CONTAIN - Cochineal Dye, Guanine, Tallow Gelatin, Lanolin, Squalene, Ambergris, Collagen, Estrogen, and Retinol which are widely used in many beauty and cosmetic products.

 

2011

Genesis of Vert

The formulas of care, picked from the heart of France

Vert is a beautiful story. A story of passion and innovation.

Born out of a fundamental need and desire to introduce fresh and
handmade products to India, Vert is not just a business, it is an
experience of exceptional textures and unique formulations for
pleasure to the skin that never fades out.

The Whips of pure plants extracts, cuts and peels of organic fruits,
mixed herbal infusions, stirs of freshly squeezed juices and gorgeous
hand blended fragrances define a Vert product.

 

2012

The Laboratoire

It all started from a small kitchen

The rare/exquisite beauty of fresh and handpicked ingredients inspires
Vert every day. Freshly picked ingredients possess exceptional powers
for skin – benefits which were simply waiting to be utilised.

In the Vert Kitchen, handpicked ingredients are freshly extracted, tested,
and whipped into exclusive products. These fresh ingredients are
assorted by hand every day, just like in your Kitchen at home.

 

2013

Cosm’ethics Conviction

The truth with which each ingredient is
hand cut, hand poured, and hand wrapped

With a strong belief in Anupama’s fresh concept and innovative ideas,
co-founder, Akash Bansala, manifestly passionate to create something
inspirational, joins in. Together they embark on an unprecedented
journey of crafting fresh and handmade skin care and beauty.

Vert products are an amalgamation of the best, pure and most alluring
ingredients to enhance luxury experiences.

From day to day, their instinct of innovation persists and intensifies the
conviction to introduce their unique and exceptional formulations to the
market. To stay true to their Cosm’ethics conviction and ensure the
highest standards of quality and finesse, they step up to the plate with
the first Vert factory.

 

2014

La Grande Distribution

Channelizing Freshness

With a delicate gesture for natural freshness!

Vert sets a new trend in the Indian market for high-end freshly
handmade products, based on innovative ideas regarding quality,
olfactory impression, atmosphere and presentation. Each Vert freshness
boutique exemplifies experience with an elegant aroma, authenticity
and impeccable attention to details.

Vert boasts of several outlets and is proud to house each ingredient
that comes with holistic head to toe benefits.

 

2015

Media Début

Channelizing Freshness

With a delicate gesture for natural freshness!

Vert’s launch transformed the fresh experience into an extraordinary beauty saga. Since then success has always been present. In the meantime, numerous publications and prestigious researchers have confirmed the efficacy of Vert’s fresh and handmade products.

 

2016

être vert

For a pleasure of use that never fades with time!

Right from sourcing the fresh to conscious in-house crafting of products, Vert is all about conscious choices. This spirit is shared and conveyed by all Vertian’s (employees and management).

In just 3 years, Vert went from being a small laboratory to a leading brand in fresh and handmade cosmetics. Day to day customer experiences magnifies Vert’s essence of inquisitive beauty, far from norms and clichés. The products designed for luxury expanded massively in 2016, with number of consumers hitting the store. Besides the innovative concept, Vert products themselves form an important addition to the market. More than just a moment of well-being, they introduce a true reconnection to customers. An intimate and delightful journey they take every day. It establishes as a brand that reconnects individuals to their deep desires and allows them to express their singular beauty.

 

2017

Découvrir beauty

Discover your instinctive beauty

Pamper yourself in a way that’s true-to- you

Along with the bareness of fresh and calmness of nature, Vert goes tailor-made to meet specific skin needs with its design-it- yourself : Made for you. Introducing WORLD’S FIRST FRESH AND HANDMADE CUSTOMIZED skincare and hair care routine.

Vert prides itself on the creativity with India’s first SHOWER BOX, Beat Bath Boredom to indulge your senses into pure luxury delivered right to your doorstep. And this doesn’t stop with the products.

en route global

Cutting through clutter and condescension of cosmetic trends, Vert announces its overseas foray
creating delightful textures, delicate fragrances and enchanting names. To deliver a motivating
experience and inspire people worldwide in order for them to connect with the brand!

 

 

  • Anupama

    Founder (Inventor)

Founder, Anupama is not just the name behind the brand. Her conviction, her passionate nature and her avant-garde approach makes her a multi-faceted entrepreneur.

Traveling around the world seeking a global understanding of skincare, fresh and handmade, Anupama’s knowledge instils unique, real-world, effective and luxurious skincare essentials.

Anupama is highly driven by her inquisitive zeal and has a keen eye for details. Her vast inspirations from all-over–French heritage became the genesis of an idea that created Vert to pioneer where it stands today. Her philosophy with stories of ingredients; explains origin, define ethics, and creates a cult.

Anupama’s zeal blooms out of the tradition. Her desire creates products that serve to inspire and articulate the unspoken desires of your hearts.

  • Akash Bansala
    Meet the man behind the brand

    Co-Founder and CEO

As Co-founder and CEO of Vert, Akash is responsible for overseeing the strategic development and expansion of the company's advanced platforms. He brings an unquenchable passion for perfection as well as a wealth of knowledge and experience to the team.

Akash is a successful self-made entrepreneur with over a decade of experience, and his area of expertise revolves around optimizing revenue streams and creating sales and marketing strategies. He specializes in designing manufacturing and retailing opportunities to profit from market inconsistencies using various derivative strategies. He ensures there are no compromises by taking required risks. An avid reader, and fitness freak, Akash is a true motivation and fine strength to the pillar of the management. His steadfast attitude instils effectiveness, overcoming obstacles and adds infinitum to the brand.

Akash’s sociable conduct had been a tremendous puller and helped him steer an enviable list of innovations and achievements through Vert’s journey.

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